![]() ![]() Therefore, understanding music is intuitive for humans, even at a very young age, and it encourages healthy development. Infants are unable to follow words, but they are developmentally primed to trace patterns in sound, such as through the songs a caretaker sings to them. In fact, it's hard to imagine times when we are more than an ear-length away from hearing another song.īut why does music mean so much to us? A powerful form of communication that transcends all barriers - music is our common language, but why?Ī composer and educator with a lifelong fascination for music, Adam Ockelford has traced our connection with music back to infants and caregivers. There's no doubt music finds a way into nearly every moment of our daily lives, whether it's marking milestones such as a first dance at a wedding, the soundtrack to our favorite movie or singing in the shower for fun. Spotify Captures Half Of British Teens' Streaming Hours That is why it is so essential this burgeoning legal marketplace doesn't shortchange the songwriters and performers who create music - the music that brings these digital business models to life. ![]() It's undeniable streaming music has moved into the mainstream with many legal options. Spotify has been building its base since 2008 and still struggles to establish itself as a profitable business. For example, Apple Music only offers paid listening and is rapidly approaching 30 million users having launched in 2015. The same source revealed that the service's 60 million paid subscribers at the end of July has been racing toward the 65 million mark, increasing by about 1 million users per week during August.Īlthough Spotify's ad-supported free tier has been an effective ambassador for licensed music streaming, this new digital ecosystem is accompanied by growing pains. 8 an insider source told Digital Music News that Spotify has surpassed 150 million active users worldwide. ![]() For some observers, the increasing popularity of streaming services is a competitive race to be won, but with millions of new active users trying Spotify in August, the music industry hopes streaming can be a win-win for artists, fans and all major streaming platforms. ![]()
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